What the fuck going on here, I'm doing this.
We're starting this off with a record that I really enjoy recommending, because people always love it.
Moby Grape's self-titled debut from 1967 is a fucking shining example of melody and songcraft. The hooks on this thing are so perfect - Grape mastered the quick build-up into a nice rhythmic vocal break. Take notes on Come in the Morning and Hey Grandma. Also, consider the call and response arrangements of Omaha and Fall On You. I love songs that are written like this. Super catchy next level hooks, but song structures with much more flow and subtlety than the arena rock "man this chorus has got to be huge" agenda that's become the standard for pop music today.
There's also a steady flow of busy but tasteful lead guitar riffing. But hey, unlike many other records by white dudes from this time period, this is not a manual on how to be really boring at playing the blues. This is a manual on how to turn my brain into a pleasure factory.